TYM USA and Branson Tractors, two leaders in the agricultural tractor manufacturing space, have officially merged and rebranded as TYM North America.
The merger, which went into effect on Jan. 1, 2023, has resulted in the launch of an entirely revamped tractor lineup. By combining both TYM USA’s and Branson Tractor’s product offerings, TYM North America now offers dealers some of the best customizable tractor models on the market.
The merger also saw the two former companies combine their human capital resources, as TYM North America will now be able to supply more attentive and readily-available service and support to both dealers and customers. The new manufacturer has also increased its parts availability and implemented an enhanced dealer network, providing customers with easier access to products and services. The combination of these internal improvements has already led to increased levels of customer satisfaction.
“The same high-quality products formerly produced by Branson Tractors and TYM USA aren’t going anywhere,” said Dohoon Kim, CEO of TYM Corporation. “We still know what makes a TYM Tractor an elite tool for our customer base, and the same can be said for the leadership team behind Branson Tractors. With this merger, we are only going to be improving upon two already-successful product lineups.”
TYM Corporation, the parent company of TYM North America, will be constructing and expanding upon a new headquarters facility located in Rome, Georgia. The $20 million, 142,500-square-foot project will include an expansion of the site’s current assembly lines, parts warehouse, and the addition of a TYM Technology Institute (TTI) for service education. TYM also plans to increase its annual tractor production capacity from 30,000 to 50,000 units by accelerating its operations in its North American plants.
This will be made possible by the company’s plans to increase parts and supply to over 300 dealerships in North America. Serving as the distribution arm of the firm, TYM North America aims to generate $1 billion (USD) in revenue within three years and rise to become one of the top companies in the agricultural industry.