For many parents, keeping a clean home often falls to the bottom of an already overflowing to-do list. Between work obligations, school activities, sports schedules, and family commitments, finding time to tackle household cleaning can feel nearly impossible.
It’s a challenge that Laticia Horton knows all too well.
As a wife, mother of four, and dedicated travel sports parent, Horton has spent years balancing the demands of family life. Countless hours spent shuttling children to practices, games, tournaments, and school events gave her a unique perspective on the pressures facing families throughout Northwest Georgia.
Now, Horton is turning that experience into a business designed to help others reclaim some of their most valuable resource: time.
Recently, Horton launched Maids of Rome, a locally owned cleaning company that provides residential and commercial cleaning services throughout Rome and the surrounding communities. While the company may be new, the idea behind it has been years in the making.
“Between practices, tournaments, work, and everyday responsibilities, keeping up with cleaning isn’t always easy,” Horton said. “I wanted to create a service that people could truly rely on.”
For Horton, the business is about much more than cleaning homes and offices. It’s about helping families reduce stress and create more time for the people and activities that matter most.
Like many working parents, Horton understands the feeling of wishing there were more hours in the day. Whether it’s attending a child’s sporting event, enjoying a family dinner, catching up on work, or simply relaxing after a busy week, she believes professional cleaning services can help ease some of the burden that comes with maintaining a home or business.
The inspiration for Maids of Rome grew from her own experiences and the conversations she had with other parents who faced similar challenges. Many expressed the same concerns—busy schedules, growing responsibilities, and the difficulty of keeping up with household tasks while trying to maintain a healthy work-life balance.
Recognizing that need, Horton decided to build a company centered on dependability, quality service, and personal relationships.
Friends and family describe Horton as someone known for her strong work ethic, reliability, and attention to detail—qualities she says are at the heart of her business philosophy.
“I believe people deserve a service they can trust,” Horton said. “When someone invites you into their home or business, that’s a responsibility you take seriously.”
That commitment has shaped the foundation of Maids of Rome, which emphasizes honesty, clear communication, and consistent results. Horton says every customer receives the same level of care and attention, whether the job involves a family home, rental property, office building, or commercial space.
As a local business owner, Horton is also excited about the opportunity to serve the community she calls home.
Small businesses play a vital role in Rome’s economy, and Horton hopes to establish Maids of Rome as a company that residents can count on for years to come. Building lasting relationships with customers is a key part of her long-term vision.
Rather than focusing solely on growth, Horton says her goal is to create a company that makes a meaningful difference in people’s daily lives.
“Success isn’t just about having a business,” she said. “It’s about helping people. If I can help someone spend less time worrying about chores and more time with their family, then that’s rewarding.”
As Maids of Rome begins serving customers throughout the area, Horton remains focused on the values that inspired the business from the start: hard work, trust, and a genuine desire to help others.
For busy families, working professionals, and business owners looking for an extra helping hand, Horton hopes her company can provide not only a cleaner space, but also a little more peace of mind.
After years of putting her family first, Horton is now building a business that aims to help other families do the same.
