The Greater Rome Convention & Visitors Bureau (GRCVB) released their 2016 Annual Report on Tourism and the statistics are strong for Floyd County. The report shows an upward trend with an increase of more than 31.36% in tourism spending throughout the county since 2006.
The bureau reports a study from the U.S. Travel Association shows tourists spent $143,420,000 in Floyd County during 2015, the most recent year that results are available. Additionally, the tourism industry supported 1,302 jobs throughout the service and hospitality industries. Travelers to Rome and Floyd County generated $5.56 million in state tax revenue and $4.24 million in local tax revenue.
In addition to the significant overall tourism impact, the office also reported sport, group, and event business that the GRCVB directly assisted generated $13,668,665. “The increase of tourism dollars in our community speaks volumes for the great work of the tourism office, said Elaine Abercrombie, Chairman of the GRCVB Board. “We are looking forward to another great year as Greater Rome CVB continues to build strong foundations essential to attracting visitors to our community.”
Events with the most economic impact in 2016 included the Wings Over North Georgia Air Show, Jehovah’s Witness Conference and multiple tennis tournaments including the USTA Georgia Adult League Championships and USTA Georgia Junior Open.
In addition to economic impact, the report highlights top achievements accomplished by the bureau including the opening of the new Meditation Garden and the launch of the Roman Chariot.
Rome Sports highlights include the grand opening of Rome Tennis Center at Berry College and hosting the 2016 USTA Southern Jr. Team Tennis. Rome Sports was instrumental in preparing and presenting the bid to be considered as host for the 2018-2020 ACC Men’s & Women’s Tennis Championships. Subsequently, Rome Tennis Center at Berry College was named host of the 2017 ACC Men’s & Women’s Tennis Championships after the need became immediate to identify a new host site for 2017.
Area hotels are included in the report highlighting the renovations and services that were added in 2016 to enhance the guest experience.
With the success of the past year, the GRCVB set many objectives for 2017. Major goals include: overseeing the local organizing committee for ACC Tennis Championships and USATF Race Walk Match, aggressively marketing Forum River Center to attain new and multi-year contracts, and continuing a sales focus on objectives that increase hotel room nights.