Floyd Medical Center was recently recognized by the The Georgia Society for Healthcare Marketing and Public Relations during its 21st Annual Target Awards Luncheon at the Ritz Carlton Lodge at Reynolds Plantation last week.
“We are so thrilled with quality of entries that were submitted from hospitals all across the state of Georgia,” says Elizabeth Harvill, president of the GSHMPR board of professionals. “This is the one time of year where we recognition the creativity and quality of work that is being done throughout the state of Georgia in healthcare marketing.”

Taking home the highest honor with Best in Show was Floyd Medical Center in Rome, Ga., with its Total Integrated Marketing/PR Campaign Paper Doll Parade. Best in Show is GSHMPR’s highest honor and is chosen from the group of Gold Award winners.

Other winners included:
Single Audience Publications
Silver-Northeast Georgia Medical Center for LEED Booklet for NGMC Braselton
Silver – The Medical Center Foundation for NGMC Braselton Grand Opening Preview & Signature Donor Event
Gold-Augusta University for Digestive Matters
Brochures/Printed Materials
Silver-Augusta University for Overall and Clinical Program Materials
Gold-Floyd Medical Center for I Am Floyd
Writing
Silver-Augusta University for 1st Altruistic Kidney Donation
Gold-Emory Healthcare for The Evolution of Aimee Copeland
Patient/Customer Relations
Silver-Athens Regional Medical Center for Patient Safety Video
Gold-Northeast Georgia Medical Center for Braselton Community Input Book
Web Sites
Silver-Augusta University for Jagwire – Augusta University’s News and Information Website
Gold-Emory Healthcare for Emory News Center Ebola Web Site for Media
Social Media Marketing
Silver-Northeast Georgia Medical Center for St. Patrick’s Day “Pinch Protection Kit” Facebook Post
Gold-Floyd Medical Center for Paper Doll Parade
Employee Communications
Silver-Gordon Hospital for Eight Weeks to Wellness Employee Wellness Program
Gold-Meadows Regional Medical Center for OBM Payout
Special Events
Silver – Tanner Health System for Advancing Your Heart Health Fair
Silver-Northeast Georgia Medical Center for NGMC Braselton Grand Opening Celebration
Gold-Coliseum Health System for “Our Employees are INCREADIABLE” Employee Appreciation Month
Direct Mail
Silver-Gordon Hospital for Investing in Our Future
Gold-Emory Healthcare for Emory Healthcare Network New Mover Direct Mail Campaign
Audiovisuals
Silver-Emory Healthcare for Ebola at Emory: An Extraordinary Year
Gold-Athens Regional Medical Center for Nurse Appreciation Video
Gold – Augusta University for Lung Cancer Patient Story
Annual Report
Silver-Navicent Health for Navicent Health Report to the Community
Gold-Athens Regional Foundation for Athens Regional Foundation Annual Report to Donors
Fundraising
Silver-Phoebe Foundation for Southwest Georgia Medical Student Housing Fundraising Campaign
Gold-Athens Regional Foundation for Athens Regional Foundation Corporate Sponsorship Package
Community Relations
Silver-Athens Regional Foundation for In Their Shoes
Gold-Tanner Health System for Randolph County Hospital Vote
Physician Relations
Silver-Augusta University for Neuroscience Physician Newsletter
Gold-Athens Regional Foundation for Doctor’s Day Solicitation
Media Relations
Gold-Emory Healthcare for Dr. John Muse: Emory Grateful Patient

External Newsletters/Magazines
Silver-Shepherd Center for Spinal Column Magazine Fall 2015
Gold-Hamilton Health Care System for Hamilton Health Magazine
Digital Advertising
Silver-South Georgia Medical Center for SCMC Facebook Ads
Gold-Floyd Medical Center for Paper Doll Parade
Radio Advertising
Gold-Augusta University for Weight Loss Radio
Billboards/Outdoor
Silver-Coliseum Health System for Peds ER Wait Time Directional
Gold-Athens Regional Foundation for In Their Shoes
Television Advertising
Silver-Northwest Georgia Medical Center for Georgia’s #1 Hospital “Foam Finger” Commercial
Gold-Athens Regional Medical Center for Athens Regional Cardiology Care
Print Advertising
Silver-Meadows Regional Medical Center for When Gravity Gives You a Reality Check
Gold-Northwest Georgia Medical Center for Right Things for the Right Reasons
Total Advertising Campaign
Silver-Navient Health for Navient Health “2015 Kindness Campaign”
Silver – Northwest Georgia Medical Center for Georgia’s #1 Orthopedic Surgery Hospital
Gold- Northside Hospital for Falcons
Total Integrated Campaign
Silver- Northside Hospital for Falcons
Gold- Floyd Medical Center for Paper Doll Parade