Trion’s 95.7 Class A FM station (WATG) has been operating as ‘The Ridge’ since 1996, but recent reports indicate that WATG’s parent company, TTA Broadcasting, has sold the station to Educational Media Foundation, which operates 245 stations on the Contemporary Christian Music (CCM) radio format.
The deal is valued at $200,000, and reports indicate that a $10,000 deposit has already been paid by EMF, with TTA reportedly being represented by Eddie Esserman of Media Services Group. The deal is still waiting approval by the FCC.
WATG was originally the “sister station” to the now defunct WGTA. The station is licensed to Trion, and while the transmitter is still located in Chattooga County, the station has operated from their Rome broadcast facilities since the early 2000’s.
TTA Broadcasting owner Randy Davis says that he will be focusing on his other station WLAQ which recently began broadcasting on a FM translator station at 96.5 FM. WLAQ is licensed to Rome.
From AM 1180